I decided to change a few things on  my website after completing my business card. I wanted the whole brand to be very cohesive, for example using the same fonts, colours etc. I didn’t want to use the type that I had used for my brand name on my logo as I felt that this was very stylised and would be harder to read for headers such as ‘Home’, ‘Contact’ etc. I was wanted to keep this as the font for only the company name as it would then be instantly recognizable. Therefore, I chose to do the headers in the font that I had used on the business card. This would link the whole brand together in all aspects. I still kept the paragraph font the same as I had done on my first draft of my website, as the new font I used ‘Bebas Neue’ did not have lowercase letters and I did not want a paragraph of text in all caps as this would be difficult to read. Although in my first post on my website I said that I would not put the headers in one of my colours from my colour palette as it was hard to read, I did this anyways. I felt that as I had changed the font, and this was more bold and clearer, the font and colour stood out more against the background.

I also decided to make a few more pages to my website.

Mockup of my website home page:

After looking at the other tattoo studio websites based in Shoreditch, I wanted to take aspects from those websites and incorporate them into my own. Below is my design for my website so far.

I used the minimalistic style that Good Times Tattoo used on their website. I encorporated the logo that I had designed into the website. Other than in the logo I didn’t use the colours in my colour palette, although to start with I changed the colours to one from my colour palette to show the viewer which page they are on. However, I didn’t like this so I changed it to the underline which I think looks a lot better. Additionally, it was hard to see which page you were on as the colour did not stand out from the background.

The website also features the social media links that the viewer can click on to be taken to that page. I used the photograph of a tattoo studio so that the customer would be able to see what the studio looks like and then also some information about the studio. The links at the top allow the customer/viewer to switch between various part of the site. Artists page will allow them to look at the artists working at the studio and the gallery will let them look at the work that has been done there. Studio and contact will let the viewer see a map and the address of the studio and will list all contact details that a potential customer may need.

This is not my final design as I may make some changes to it in the future.

This is another design that I did for my website, although I did not finish it as I wasn’t sure how to fill in the rest of the white space.