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Shapes

Posted on February 21, 2016 by Jess Claxton

I’ve started my research by looking at how different shapes convey different meanings to the viewer and how these are used by different brands to present a first image of their company. I found this information from the lecture we received and from research that I had done in the design module last year.

CIRCLES

2000px-Circle_-_black_simple.svg

– No shape is more basic than a circle

– It is used to represent organic and natural things

– Suggests unbroken time, eternal life

– Constant and reliable movement

– Can evoke feelings of movement, strength, energy, life and vitality

– Suggests trust and protection from either things outside the circle or from inside

 

SQUARES AND RECTANGLES

square

– Suggests reliability, familiarity, strength, stability, power, balance and dependability

– Used in unexpected ways to counter their ‘ordinariness’ or is used to demonstrate strength to emphasize the dependability and durability of the brand

 

TRIANGLES

sierpinski_triangle_teach_1

– Dynamic, conveys either conflict or strength

– Can direct movement – points the reader in a direction

– Equilateral triangles – set flat to a baseline evokes the pyramid and stability, while retaining the dynamic power of ‘the point’

– They are less common in nature and so have mystical associations

– When the triangle is pointed down it becomes more action oriented and evokes a sense of speed and dynamic force

– They are used to represent law, medicine, science and religion

– Rooted in ancient pagan and druidic symbolism

– An upside down triangle generally is associated with femininity, although in contemporary culture they are now seen as masculine

 

Posted in Project 3 | Tagged brands, logo, shapes

Project 3

Posted on February 16, 2016 by Jess Claxton

The brief for this project is to create a ‘corporate identity package’, this includes a logo, colour palette and a type. We also have to create either a brochure, website or both to demonstrate the use of our designs.

There is a choice of six companies that we can create a logo designs for:

– High Seas Ink, a Shoreditch based, nautical themed tattoo studio

– Fitnessé, a female-only gym

– Le Barbe Magnifique, a high end continental barber

– Hungry Games, an online and mobile gaming company, specialising in restaurant themes

-Enganche Venture Capital, an investment group

– Loris & Finch Estate Agents, a Lincolnshire based estate agent, specialising in listed and older properties

Posted in Project 3 | Tagged colour palette, logo

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Recent Posts

  • Critical Reflection – Picture Book
  • Critical Reflection – Branding
  • Final book
  • Two versions
  • Book Designs

Recent Comments

  • Jed on Shoreditch
  • Rebekah on App and poster ideas
  • Debra on Shoreditch
  • Lilla on Shoreditch
  • Hulda on Shoreditch

Archives

  • April 2016
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Categories

  • Project 1
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