After thinking more about the typeface that I had designed and particularly liked, which I had originally thought would go well with a deck of cards, I began thinking that it may work for a circus theme and could possibly advertise a circus – this would fulfil the suitable example part of the brief. Therefore, I started to research into typefaces used by the circus.

I googled ‘circus font’ and found a selection of fonts that could be associated with the circus. Many are very extravagant and are almost always in a serif font. Below is a selection of fonts that can be associated with the circus:

These fonts all seem to be serif fonts and include extra parts that stick out the letter. As I said before these fonts all seem to be rather extravagant which fits with the idea and themes of the circus, which is over the top and dramatic. I would like to try and recreate this in a type but maybe play it down slightly to create a more modern circus themed/advertisement font.

I also noticed that circus’, and clowns in particular, are associated with the diamond shape which I had used before in my first couple of designs – which led me to playing cards. I would like to continue using this in my designs as this, at the moment, has the clear connection between my typeface and the circus – although I would like to further create this bond by maybe making the serifs more extravagant and in fitting with the fonts above.