Logo

I like the design and the colour scheme of my logo, and I think that it works well being for a Shoreditch based company. However, I don’t think that it particularly looks like a logo for a tattoo parlour, I would automatically think of something more traditional based for a tattoo logo or that looks somewhat distorted, and has that almost grunge feel that has connotations of tattoos. To start with I wanted to create a very traditional looking logo but I found this particularly difficult to get the drawing right, as I am not an artist by any means. I also wanted to create a logo that could have been a tattoo but again I found this very difficult to do. I do think that my logo works well as a logo, as I think that it is very recognizable and it stands out. The font that I have chosen, I believe, gives it a slightly more tattoo/nautical feel, especially with the colour that I chose. I think that the font looks like clean cut, unlike the logo itself, and so links more to a tattoo studio. In terms of creating a logo for a nautical based company I think that it turned it out quite well, as an octopus is instantly recognizable as an sea creature and so has nautical connotations. Additionally, many people chose to get octopuses tattooed so this also links to the tattoo brand.

Website

Again, I like my website, but I’m not sure whether I like because I like minimalistic, white space designs. I do think that it could work as a tattoo parlours website, as a clean, hipster one, like the Good Times Tattoo website. However, I do think that it has quite a lot of blank space that could have been filled up with something, or the elements already on the page could have been repositioned to fill up that space. I think that it is very clear and the viewer will easily be able to access and use the website. I think that the contact us page works and fills up the space on the page well. The website altogether, in my opinion, could have been more tattooed based, I think I could have looked more into the tattoo industry in itself to find out how different places create logos and websites and brand themselves as a whole. I think that at the moment it looks a little bit like a design company website and not quite like a tattoo one, however I do think that it works, it could just have had a few more tattoo themed elements.

Business Card

For my business card I chose to use two different colours from my colour palette, one of each side. I think that this works very well and is more eye catching. By having the type on the dark blue side a very light blue from my palette it helps it to stand out more and so the information is very clear and easy to read, even at a glance. I am not 100% on the font that I chose to use for the information, although it is clear to read, I am entirely sure what it is I don’t like about, but I could not find another that I liked enough to use instead. Again, I don’t know if it would instantly be recognizable as a business card for a tattoo studio but I think that the information on the back helps.

Colour Palette

I think that my colour palette works well within the nautical theme with the varying shades of blue. Additionally, I think that having the very dark navy and then the very pale blue, these two act as a black and white, without being these two colours.

Overall

I had a lot of ideas at the beginning on this project for a more traditional, tattoo based logo that I wish I had pursued further. I think that these could possibly have turned out better than what I have designed, although I do like my final design. If I had researched further into the tattooing industry I think that I could have created a brand that would have been better suited to High Seas Ink.