Typography mockup

font mockup

This is my mockup for my font. I had some trouble coming up with a product or company that I could use my type for as I felt, although it was inspired by the circus and playing cards, it did not look as similar to those as I had wanted and so I could not use it for a product in that sort of area. In the end I decided that my font and the mockup I created would look best for a clothing store, although it has been inspired by a circus/playing card theme. So maybe an alternative/vintage clothing store that is similar to that of my inspirations.

About my final designs

Below are all 6 letters, uppercase and lowercase, that I have designed.


Screen Shot 2015-12-08 at 16.42.56

 

Screen Shot 2015-12-08 at 16.38.48

Screen Shot 2015-12-08 at 16.45.25

Screen Shot 2015-12-08 at 16.46.37

Screen Shot 2015-12-08 at 16.47.32

Screen Shot 2015-12-08 at 16.48.37

 

I am more happy with some letters than others, for example I quite like the ‘e’ and the ‘c’, and I much prefer the lowercase type than the uppercase which I think could have done with some more work. I think that parts of the letters, especially where they join could have been made a little bit neater, the ‘u’ in particular. Although I like the lowercase ‘r’ I am not a fan of the uppercase one as much. I think that it would have looked better without the serif on the left hand side. My favourite of the letters are the ‘e’ and the ‘c’. I think that these are how I wanted my font to look, whereas the other four letters don’t look up to scratch. I think that the lines on the ‘e’ and ‘c’ are smooth and neat and make a professional looking type. I decided that the diamonds inside the letters could change colour, depending on the colour that the user set. Only the uppercase letters would have the diamonds inside as I think that this would make them stand out from the lowercase ones and show that they could be used maybe as a slightly decorative letter. I am still unsure what my font would be used for, or what sort of product/service it would be used for. Originally I thought a circus/casino but I have rethought this and decided that it doesn’t look right for either of these so I will rethink what it would be used to promote.

Making a 6th letter

I realized that the word that I was using only used five letters of the alphabet and so I needed to make a sixth. I thought that the letter ‘e’ would be fairly easy to make and would fit with the style that I was going with.

I made the lowercase e by removing parts of the lowercase c and adding parts. For the uppercase E, I added similar serifs to the end of the letter so it would match up with the rest of the letters that I had already created.

Screen Shot 2015-12-08 at 16.38.48

Background image

After importing my type into Photoshop and cutting out the spaces in the letters that I wanted to get rid of, I had to choose an image to go behind the font. I wanted to do this to make the type stand out more and I felt that it looked a little plain with just the standalone letters, although this could have worked by itself.

I deleted the blank spaces by opening the image up in Photoshop.

Screen Shot 2015-12-07 at 20.54.16

 

Then created a rectangular marquee and filled it with white paint and moved it so it was underneath the font.

Screen Shot 2015-12-07 at 20.55.28

 

I then cut out the parts that I didn’t want by selecting them with the magic wand tool and then deleting them from the white layer.

Screen Shot 2015-12-07 at 20.56.44

I could then put any image behind these layers and it would show through and be the background of the lettering.

 

Originally, I had my lowercase letters with the diamonds still in the letters so I played around with a few background images for these, which to start with I thought would be my final version.

Screen Shot 2015-12-10 at 12.22.27

This definitely suits the idea of a circus theme with the stripes and the diamonds. However, I am not sure whether it is too much and if the diamonds are distracting. I think that the diamonds look good on the ‘s’ as it fills up the space between and makes it unique. However, I am not a big fan of it on the other letters.

Screen Shot 2015-12-10 at 12.24.33

I also looked at the same sort of idea for my uppercase letters. Although the uppercase version looks okay, I definitely preferred it on the lowercase version.

I liked having the stripes all go to a point in the middle of the letters and I found as I was moving the background image into position it created an interesting effect on the letters. I took a video of this to show this.

https://www.youtube.com/watch?v=KUEtZybd5V8&feature=youtu.be

Although I found this interesting, I didn’t know how or if would be able to incorporate this into my final designs.

I also wasn’t sure on the diamonds in the lowercase letters so I took them out and tried again without them.

As I originally looked at circus themed images as the circus was my first inspiration for this typography. I tried to find images of circus related things to put behind such as elephants, diamonds and big tops. Below are a few images.

Screen Shot 2015-12-07 at 20.59.51

Screen Shot 2015-12-07 at 21.02.55

Screen Shot 2015-12-07 at 21.04.21

 

I felt that it was very difficult to find a circus related image that would sit well behind the white background and still make sense. After looking at images of the circus for a while, I found that red and white stripes are a common trait in the circus and thought that it would look good behind the lettering and work well.

Screen Shot 2015-12-07 at 21.06.46

This is my favourite so far that I have done as I think that the stripes work well behind the white. However, I am not sure whether they completely relate to the circus, but I still have no decided what my type would be used for so this may not matter.

As I was unsure what I wanted my font to be used for I went back to looking at playing cards and the pattern used on the back of them. I thought that this may look good behind the white.

Screen Shot 2015-12-07 at 21.09.33

Unfortunately this did not look as good as I thought it might, as I still think that it is a little difficult to understand what it is behind.

I then went back to my original circus idea but tried to look for a more modern angle on the circus. I found an image of some diamonds, which relates to the circus, that I found interesting and had a modern twist to them.

Screen Shot 2015-12-07 at 21.11.31

 

I also tried out just having a plain background colour.

Screen Shot 2015-12-10 at 12.03.46

I did like this but I think that it would be best used for just body text and not necessarily as header lettering.

My favourite was the more modern diamond image background and I think that this will be the one that I use in my final designs.